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Why choose JOHNSON’S®?

There are so many choices to make as a parent – it can be overwhelming! To help make choosing baby products a little easier, we created “Why choose JOHNSON’S®?” as a place to learn about the science, standards of safety and quality, and values that guide all that we do.

The Joys of Parenting

As a parent, your world has completely changed and your capacity for love is deeper than ever. We’re here every step of the way.

About Us

We make safe choices when it comes to our baby products, and we take your trust in our brand very seriously. So seriously that we have some of the most rigorous safety and quality standards in the industry.


There’s so much ingredient information out there when it comes to baby products – it’s a lot to sift through! So we thought we’d help by sharing how we choose safe and gentle ingredients, perfect for your baby’s skin.

The Science of Baby

Whether it’s laughing together, splashing in the bath or massaging your baby before they drift to sleep, we appreciate how special these every-day moments are. That’s why we’re so passionate about developing the highest quality products that help foster deep connections between you and your baby.

Beyond the Bath

By choosing a JOHNSON’S® product, you help us support global programs for families in need and sponsor unique campaigns that help protect and create a sustainable environment.

JOHNSON’S® is paving the way by advancing research that reveals the importance of multisensory experiences that foster happy, healthy baby development.

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