CLINICALLY PROVEN MILDNESS®

Fact: Your baby’s skin is up to 30% thinner than yours.

Babies’ skin is still maturing hence it is more sensitive to external influences. That’s why it may have a greater tendency to dryness and irritation. To help protect your baby's delicate skin, we have specially developed our moisturisers and protective creams to be gentle and mild on baby skin and have been awarded our CLINICALLY PROVEN MILDNESS® standard.

 

Find out more: http://www.johnsonsbaby.co.uk/baby-expertise/clinically-proven-mildness-mild-gentle-skin